Creating a logo turned out to be harder work than we expected. We had three designers work on it, seven employees shared their opinions and over 70 versions were created!

We went through three major revision processes, each time removing one of the designers from the process. When we finally had shortlisted five, after three and a half months, it got harder to choose a winner.

As we went through the process, many factors came under consideration:

• We wanted something that suggested flexibility, diversity and vibrancy.
• We wanted to hold on to our original idea of using a bulb to denote creative ideas and creations yet via a more fluid, modern representation open to innumerable, meaningful interpretations.
• We wanted it to look good in both print and online.
• We wanted our full business name and wanted it to be easily read.

We have renewed our corporate logo to better reflect who we are, the market we serve, and the new, exceptional services we will provide in the coming year.

The company's website, www.planetsurfcreations.com, is also being re-designed and will go live shortly. Meanwhile, you will see our new logo on signage, business cards, e-mail signatures and all marketing materials.

We hope you will enjoy the new look as much as we do.

Send us your feedback to info@planetsurfcreations.com