Amnesty
International
India
Amnesty
International
India
Helping Amnesty International India’ s #BullyNoMore initiative bolster into an internationally recognised campaign.

Project Details:

Designing a 360 degree campaign via video, website, social media through relevant sub campaigns and strategic use of online as well as offline media.
Amnesty-Main-image
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Amnesty International India has been striving to promote Bullying as a Human Rights abuse
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Our aim was to design a powerful campaign around this initiative to spread awareness and action.
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Through carefully structured online and offline campaigns, we promoted the #BullyNoMore website and video, aiming to make people understand that Bullying is NOT normal.
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“Thank you for the tremendous effort and all the work gone into this.”
Krittika Vishwanath | Program Manager- Human Rights Education
Amnesty International India’s phenomenal initiative against one of today’s most pressing issues - Bullying - was a mammoth success with Facebook and Google acknowledging and backing it! We were able to get many people to join the campaign and Shout Out against bullying as well as schools to participate and take action.

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