AMNESTY
CLUBS
AMNESTY
CLUBS
Animated video to drive sign-ups for Amnesty Clubs.

Project Details:

Concept, story boarding, character design and animation, scriptwriting and overall design for a promo video targeted at high school and college kids in India.
AmnestyClubs
1
Amnesty International India wanted to promote sign-ups for their Amnesty Clubs in colleges and schools.
2
The aim was to create a catchy video that spoke clearly about the benefits of Amnesty Clubs and how simple it was to start one.
3
The video is intentionally created using a mix of character animation, real life photos and typography to engage the young minds.
4
The video was very well received by the client and target audience and managed to create the desired impact.
Colours, textures, treatment and style was a detailed process and was aligned with the Human Rights for Education palette which is the program owner.

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