Animated video to drive sign-ups for Amnesty Clubs.
Concept, story boarding, character design and animation, scriptwriting and overall design for a promo video targeted at high school and college kids in India.
Amnesty International India wanted to promote sign-ups for their Amnesty Clubs in colleges and schools.
The aim was to create a catchy video that spoke clearly about the benefits of Amnesty Clubs and how simple it was to start one.
The video is intentionally created using a mix of character animation, real life photos and typography to engage the young minds.
The video was very well received by the client and target audience and managed to create the desired impact.
Colours, textures, treatment and style was a detailed process and was aligned with the Human Rights for Education palette which is the program owner.
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